Very Good Story

Can an investor repeat what your company does?

Very Good Story helps Christian founders building faith-tech and AI companies tell their story so investors, hires and customers get it the first time, and can explain it after you leave the room.

Ready to fix it? Book a free Story Strategy Call

If you're the only one who can explain it, the money stops with you.

You need the round to launch, hires to build it and partners to spread it. Each of them hears your pitch once, then has to explain it to someone you'll never meet. Here's what usually comes out.

What the homepage says

"The all-in-one AI communication platform that helps churches care for every person beyond Sunday through automated, personalized engagement workflows."

What a stranger repeats

"Some kind of church texting app?"

Harbor is a demo company. Its homepage line borrows the words real companies in its category use.

Every clear story has six parts.

Read them across and they make one sentence. Pick a company and watch its story come together.

    Harbor's clear message

    Here's what clear sounds like.

    Six companies, rewritten with all six parts. Swipe to see them all.

    Demo companies. The before lines borrow the words real companies in each category use.

    I know what it takes to explain something new to people who don't believe it yet.

    Payton Minzenmayer

    Payton Minzenmayer
    Founder story editor, Very Good Story

    Faith

    I know who you're talking to.

    I've served in ministry for over 20 years, and I still do. I earned a Master of Divinity, and I take seriously the responsibility of keeping God at the center of what we build.

    Building

    I build what you build.

    I build with AI every day, including the Story Score on this site. I can follow your product, not just your pitch.

    Messaging

    Messaging is my day job.

    Director of Messaging at Faith Driven Entrepreneur and Solving the World's Greatest Problems. I also write Christian Story Lab every week.

    Things I've built

    Three steps to a story people repeat.

    1

    Get your Story Score

    Free · About a minute

    Paste your homepage. See what a stranger would repeat, and which parts of your story are missing.

    Get my free score
    2

    Talk it through

    Free · 30 minutes

    A Story Strategy Call. Leave with your company in one sentence and the first fix, in writing.

    Book a free call
    3

    Fix the story

    About 3 weeks

    We build your story once, so everything you and your team write after starts from it.

    • Your core narrative and a one-line pitch
    • Your LinkedIn profile and About page, rewritten
    • A founder letter and email sequences, set up and ready to send
    • Three short story files on your customer, your voice and your opinions, so a new hire, a writer or an AI tool writes like you
    Customer FitWho your customer is and what they want, in their own words.
    VoiceWriting you love and writing you don't, and why.
    Founder OpinionsWhat you believe about your market, and the reasons.

    You sign off after two rounds of revisions, or you get your money back. Want to keep going after? Each month, one recorded conversation becomes your writing for LinkedIn, a founder letter or email.

    Two founding spots this fall.Book a free call

    Average time a seed investor spent on a pitch deck in 2023

    1:56

    Source: DocSend

    They have to get it fast, and explain it after one pitch.

    Investors take your pitch to their partners. Hires explain it to their families. Partners pitch it to their boards. If they can't say it back, the round slows down, the hire takes another offer, and the launch waits.

    Start with your Story Score.

    Paste your homepage. About a minute, free, no email needed.

    Rather talk? Book a free call.